The Little Retirement Community with a Big Heart
La Posada is a unique independent living retirement community located in Santa Cruz, California, just 73 miles south of San Francisco.
The original website was built in the 1980’s, and had not been updated in some time. Working closely with the management and employees I began to understand the business, and to gather all of the content (and there is alot) needed to bring the site current.
Next, we worked together to create a new logo, and to select just the right WordPress theme to accurately represent the wonderful, vibrant personality of this senior retirement (independent living) community in Northern California.
I have been very fortunate to have personally visited the property many times in order to understand the business and La Posada’s community (an integral part of the business).
The new website includes sections like Staff Spotlights, Resident Spotlights, a “Chef’s Corner” page, a resident blog, and a real-time calendar for the myriad of activites they offered at La Posada, to name just a few of the features showcased in over twenty sections.
Our client needed assistance with copywriting, editing, and image procurement. We gladly accepted the challenge and got right to work in creating, procuring, building and cross-checking, while constantly staying in contact with the client to ensure we were highlighting everything that is so special about this property.